Embedded Files
THE HEARTH, SOUL AND CENTER
OF OUR BRAND IDENTITY
Our logo is how our clients tell us apart from a crowded industry. It's a promise of quality, consistency, and reliability.
As such, it is vital that our logo is presented correctly in every execution. This section covers these guidelines in detail.
Any use of our brand logo outside of or conflicting with the contents of this section is considered unauthorised.
Primary logo
The brand logo identifies Enter Digital as a whole.
It speaks for itself while it stands apart.
Use this logo to represent the website, merchandise, online and offline awareness. This logo is a carefully created piece of locked artwork that should not be altered in any way.
Icon
For Enter Digital we came up with this icon to fit their story.
The "curl" at the left side stands for the "E" of Enter Digital. In combination with the arrow upwards, it represents the digital jump that Enter Digital offers to non-profit organisations.
Logos in color
Each brand icon lockup has several color variations for use on different background types, tones, and colors.
When in doubt, use the most legible version of the icon for the available background.
For printed executions, special care should be given to ensure icon legibility on the final media or material used.
Clear space
MINIMUM SIZE
This version is not intended for extremely small sizes. The minimum width is .80" for print applications and 80px for digital applications.
When using smaller, use only the icon to keep recognization of the brand.
SEPARATION
The space between the icon and wordmark is equal to the height of the "e" of the wordmark.
ICON HEIGHT
The height of the Enter Digital icon is exactly three times that of the "e" of the wordmark, to scale.
Color variations
Each brand logo lockup has several color variations for use on different background types, tones, and colors.
When in doubt, use the most legible version of the logo for the available background.
For printed executions, special care should be given to ensure logo legibility on the final media or material used.
The dark version of the logo may be used on any solid-color background. Use the dark version on a different background color to get more contrast.
The light version of the logo may be used on any solid-color background. Use it just as the dark version, on a different background color to get more contrast.
The dark version of the logo may be used light photography
to give contrast to the logo. Don't use the dark version of the
logo on photo's with many colors to avoid a messy outcome.
The light version of the logo may be used on dark photography to give contrast to the logo.
Placement of the logo on canvas is vital to a consistent visual style
Where our logo is placed communicates a great deal about our brand's visual style. In this chapter, you find high-level guidance on how the logo is positioned on a variety of touchpoints and media.
As a general rule, our logo should not be right-aligned in an area. We typically favour a centre alignment or left-aligned layout with the logo aligned to the primary grid line- the spine.
Exceptions to this rule will inevitably surface. When in doubt, reach out to review your situation.
Placement on a page
Place the logo left- aligned on the primary grid line. If this space is not available, the logo belongs in the top or bottom page corners.
We recommend using the primary or secondary logo and not just the icon for placement on page.
PREFERED STANDARD
Align the logo to the primary grid line (referred to as the spine). The logo looks best when left-aligned.
ALTERNATIVE OPTIONS
Align the logo to the left corners or center. If the layout dictates right-aligned mark, use the icon or vertical lockup.
Placement on the web
On the website of Enter Digital, the primary logo will be placed in on the left of the navigation bar. This can be used with or without the icon that will be shown as a favicon or device icon.
FAVICON
Our favicon — a 16px x 16px icon that is displayed in the browser next to the ur — is the only other approved usage of our icon in solid form.
DEVICE ICON
If our website is saved as a bookmark on the home screen of some mobile devices, this graphic will be displayed.
Default size is 150px x 150px.
Common errors
Do not stretch, squash, skew, or distort the logo in any way.
Do not edit the logo color, use an off-brand color, or reduce the logo opacity.
Do not add graphic effects to the logo, including drop shadows.
Do not place the logo on a high-contrast pattern or busy photograph.
Do not change the layout or relationship between logo elements.
Do not encroach on the required clear space surrounding the logo.
Files
The files provided fall into two types: raster (PNG) and vector (SVG) files.
While both can be used for most applications, typically one is more suited, depending on the usage intent.
Raster Files
Raster files consist of a grid of pixels.
These types of files always have a set resolution and size. Once you increase the size past its predetermined size, the quality decreases. You've probably seen this before: images begin to appear pixel-lated if they're pushed too far.
Graphics, like the brand logo, can be exported in raster versions. Photographs are always raster files.
Raster files are typically used for web graphics and digital executions. When used in print applications, you must ensure that the file exceeds the minimum DPI (dots per inch) of 150 DPI, or risk a low-quality print.
Typically, raster files end with jpg, png, gif, and psd. They are easy to open and apply.
Vector Files
Vector files create their shapes by mathematical equations between anchor points. Since they are crafted by ratios, and not a grid of coloured squares, vector images can be infinitely scaled.
Graphics, like the brand logo, are typically created as vector files. Illustrations, iconography, and many of our simple shapes and graphic elements are created as vectors.
The limitations of vector files lie in their strengths: because each relationship is an equation, complex items, gradients, photographs often make vector file sizes too large. Raster images are more efficient in those situations.
Vector files are typically used for printing or producing the logo or other graphics in most forms. If you're ever asked for a high-resolution logo file, send a vector file.
Typically, vector files end with ai, eps and svg. Without special programs, these files are difficult to open.
Page updated
Report abuse